Have you started a business or launched a new offering with lackluster results? Feeling like you’ve got a failed launch on your hands? In this post I walk you through what to do if your launch has not gone to plan.
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In today’s episode, you’ll discover:
- What to do when you feel you’ve failed
- How to take care of yourself through a failed launch
- Next steps in moving forward as an entrepreneur
Being an entrepreneur and running your own business is a learning process and things certainly don’t always go to plan. You’ve put your heart and soul into something and you are SO excited to share it with the world! You feel this is your calling in life.
And… nothing but crickets.
You feel like you’ve failed.
I’ve been there and I can tell you, it gets better!
Defining failure
I have very high expectations for myself. Truthfully, they are unrealistic most of the time. Not being able to meet those expectations makes me feel like I am failing a lot more often than I’d like.
After 13 years as an entrepreneur, I’m beginning to redefine what failure means to me. I’ve learned that when we feel like we’ve failed, we’ve likely made progress in some way – it all comes down to perspective.
Whatever mark you have not been able to hit yet, consider changing your goals to make them more realistic. Look at historical data from previous launches, even from different offerings, to get an idea of how this launch will go. This is a great way to see what your energetic capacity is for bringing in clients and how much you can handle at one time.
Reframing a failed launch
I started my first business at 19 years old and was hardly breaking even. But when I look back, I can’t consider this a failure because I learned so many skills and met so many good people along the way. That was my practice business and essential in my journey to becoming a successful entrepreneur.
Is there a way to reframe your situation as a practice round? What did you take away from this experience that made you better or helped you grow? Did you learn anything that will be valuable down the line?
Repurpose your content
Over the years of running my own businesses, I’ve found ways to reuse, repurpose, and recycle the content I’ve created for launches that fail. Whether it be digital content, physical products, or ideas in my head. This is an efficient way to ensure nothing goes to waste, even if a launch fails, and to get a step ahead on your next endeavor.
It’s also an important lesson to learn not to invest too much time, energy or money into launching something – especially if it’s your first time. Don’t spend hours recording an entire 12-week course before you’ve even sold it!
Keep your vibe high
The negativity around a failed launch can really bring your energy down and make you feel crappy about your product, your business, and even yourself. Keeping your vibe high helps you to attract positive energy back to you!
What can you do to keep yourself positive? Here are a few of my favorite practices:
- Use affirmations specific to your situation and place them where you will easily see them
- Make time for self care
- Surround yourself with people that uplift you
- Utilize high vibrational items like crystals or essential oils that align with your intention
Don’t let failure define your worth
I’ve had times where I’ve felt really worthless after a launch didn’t go the way I expected. I’ve even felt like no one out there loved me. But that simply is not true! I am surrounded by love and support – my children, my husband, my mother, my dear friends.
When we pour ourselves into something we believe to be our purpose and share it with the world without fabulous results, it’s hard not to feel discouraged. Remember, this is just one little thing in the whole scheme of your life. Everything doesn’t depend on the success of this one launch, even if it feels that way right now.
Shrug it off. Keep going. Relaunch or move onto your next idea. Focus on the things that are bringing in money in your business right now. You’ve got this sis!
Analyze your failed launch
Take this as a lesson. Go back and see what worked and what didn’t work to understand what elements to include in future launches, and what to leave out next time.
Analyzing launches is a great exercise, whether your launch failed or not. There are ALWAYS things you can learn to improve for the next time! Regardless if your launch failed or not, I highly recommend using this experience as a tool to succeed in future launches.
Want support with your next launch?
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Comment and let me know: have you ever had a failed launch? What did you learn from it?